Welcome to the Designasaurus Dig Site

20+ years in the strataAdobe craft meetsClaude-first velocity.

From vector-level Illustrator accuracy to AI-accelerated system architecture—built to deliver at epoch-shifting speed.

JEN Designasaurus logo — a code-bracketed T-rex monogram
TAG 04 · STILL ROARING

Jonathan Edward “Designasaurus” Nestler Senior Product Designer & Jr. Product Owner. UX/UI, product and AI integration, twenty years deep. The newest layer is AI-native.

LAT 34.05°S · LON 24.91°EDEPTH  20+ YEARSRANGE  REMOTE · ANYWHERE IN RSASTACK  CLAUDE-FIRSTSTATUS  STILL EVOLVING
Jonathan Nestler in a navy jacket and headphones, hand to chin, under a green-gold sky, glancing around thoughtfully

Topsoil — The specimen

Twenty years.
Every era left a mark.

I started in print and brand, moved into web and motion, spent six years shipping iGaming products, and most recently owned product decisions at Astria Systems (2023–2026). I design with the whole system in view, then use AI to prove it works before anyone builds it.

Professional Diploma in UX Design — UX Design Institute, Dublin · 27 certifications

20+years shipping design
15roles, from die-cut packaging to Jr. Product Owner
8years at one studio — Wonderlabz to Astria, promoted to PO
12blue-chip brands — Coca-Cola, Vodacom, MTN, Telkom, GSK, SARS…
3markets shipped to: Scandinavia, SA, UK
5cities across 3 provinces — now fully remote
6eras: print → Flash → web → motion → product → AI
29tools in the kit, Claude-first
27certifications — and counting

Clients & employers

Companies this Dino worked with

FalcorpNews24Emperors PalaceDeutsche PfandlotterieAstria SystemsEduboardDigineeringMedia24Think LocalNorwegian Red CrossWonderlabzLiveScoreXcellent Media

Software proficiency

Tools of the trade

The armoury. Wielded, not just installed — Claude first.

AI & emerging tools

  • Claude AI
  • Claude Code
  • Figma MCP
  • ChatGPT
  • Gemini
  • Figma AI
  • Midjourney
  • DALL·E

Design & prototyping

  • Figma
  • Miro
  • draw.io

Adobe Creative Suite

  • Photoshop
  • Illustrator
  • After Effects
  • Premiere Pro
  • Adobe XD
  • InDesign
  • Lightroom
  • Dreamweaver

Web & front-end

  • HTML5
  • CSS3
  • JavaScript
  • Bootstrap
  • GitHub

Productivity & project management

  • Monday.com
  • Jira
  • MS Office Suite
  • Slack
  • Notion
Credential · PDF · 1 pageUX Design Institute diplomaOpen PDF →

Formal qualification

Professional Diploma in UX Design

UX Design Institute, Dublin.

  • 25 October 2023Awarded
  • UXDI-0123-0606Student ID
  • SCQF Level 8 · 20 creditsScottish Credit and Qualifications Framework
  • Glasgow Caledonian UniversityCredit-rated by

Career timeline · 15 roles

Two decades. No two projects alike.

  1. Nov 2023 – Jul 2026
    Jr. Product OwnerAstria Systems (formerly Wonderlabz) · Remote

    Promoted from Product Designer. Leading UX/UI product design for Wonderlabz, Playsafe, and Pantelotteriet portfolio brands. Integrating Claude AI into Figma-based design workflows. Driving CI development, slot game animations, and cross-platform UI prototyping.

  2. Oct 2018 – Nov 2023
    Product Designer — VFX · UX & UIWonderlabz SA (now Livescore SA) · Table View

    Led design collateral across multiple portfolio brands. Delivered UI/UX prototyping, corporate identity development, illustrations, and animations for online slot games and digital media campaigns.

  3. Aug 2017 – Sep 2018
    Multimedia ConsultantEduBoard Interactive Classroom Solutions · East London

    Full-service design: websites, all print/interactive media, video production, social media marketing, and SEO.

  4. Sep 2015 – May 2016
    Owner — Professional Freelance Designerjonathanedwardnestler.com · Jeffreys Bay

    Full-service freelance: graphic design, web design, illustration, photography, and video production for diverse clients.

  5. Sep 2015 – May 2016
    Graphic ArtistThinklocal · Jeffreys Bay

    Adverts for South African coastal and inland clients. Layout, proofing, print deadline management, CMYK file handling.

  6. Jun 2015 – Aug 2015
    Product Designer & WebKashan Advertising · Hatfield, Pretoria

    Annual reports, web design, billboards, brochures, and logo design. Portfolio included Road Accident Fund, SABS, and SARS.

Dig deeper — 9 earlier roles, 2007–2013
  1. Aug 2013 – Jun 2015
    Web & Graphic DesignerFalcorp Technologies · Telkom SA · Pretoria

    All design for Telkom's brand identity. Responsive websites using Bootstrap 2–3.2, HTML5/CSS3, ActionScript, and JavaScript.

  2. May 2013 – Jul 2013
    Product Designer & DTP · Part-timeBetelgeuse Advertising · Rosebank

    CI development, corporate advertising, newsletters, TTL campaigns, and CMYK print management.

  3. Oct 2012 – Apr 2013
    Web & New Media DesignerXcellent Media · Woodstock, Cape Town

    Flash animation, HTML5/CSS3 site implementation, logo design, illustration, and advanced photo editing.

  4. Jan 2010 – Oct 2012
    New Media DesignerDigineering · Randburg

    Large-scale PowerPoint decks for blue-chip clients (GSK, BASF, Rand Show, JHB Motor Show). DVD menus, Flash animation, and web design.

  5. Oct 2009 – Jan 2010
    DesignerGlobal Designs · Pretoria

    Retail advertising and promotional design for Greater Pretoria region clients.

  6. Jan 2009 – Aug 2009
    Mid Graphic & New Media Designer44 Stanley 1+1 Brand & Design · Bryanston

    Motion graphics for LED perimeter boards at national stadiums during IPL & Currie Cup.

  7. Jul 2008 – Nov 2008
    Product Designer — Brand & Identity8 Image Brand Consulting · Bryanston

    Brand development for Coca-Cola, Vodacom, MTN, Zain, Sprite, and others. Major work aligned to the 2010 FIFA World Cup.

  8. Jun 2007 – Jul 2008
    Product Designer & DTP OperatorPeermont Global · Emperors Palace · Kempton Park

    Casino-driven promotional advertising for Emperors Palace and the Peermont Group. Events and performer collateral.

  9. Mar 2007 – Jun 2007
    Middleweight Graphic DesignerShocking Pink · Fourways

    Die-cut packaging for mouse pads and PVC stationery. Lenticular and stereoscopic design and printing.

27Certifications
& counting

Continuous learning

Still learning. Still hungry. Still Rex. Beyond the diploma — a standing habit of structured upskilling across UX research, product management, AI tooling and accessibility.

  • UX Experience Design Fundamentals
  • Become a Product Manager
  • Gamification & Motivation Psychology
  • Adobe XD Masterclass
  • Product Management Frameworks
  • Ultimate AI Art & Content Creation
  • Web Accessibility & Inclusive Design (WCAG Principles)

Field reports · 10 verified

From the people who dug with me

Managers, founders, mentors and teammates — tagged and hung out to read. Tap any tag for the full report.

Every reference is genuine · full conversations on LinkedIn
FR-01Field report · verified

Layer 00 — Surface

Specimens recovered

Four flagship digs. Each one logged: the brief, what AI proposed, what I kept and what came out of the ground.

Specimen 00 · Newest find · System map

One Platform, Three Portals

A food-ordering platform mapped around the one thing its customer, store and platform portals all share: the order. Lifecycle spine, portal lanes and a money band of its own — built in FigJam with Claude and Figma MCP.

SYSTEMSSERVICE DESIGNFIGJAM + MCP
How I approach a problem →

Specimen 01 · Scandinavia · Mobile app + raffle site

The Recycling Lottery

A recycling lottery where every return is a ticket. Every flow was journey-mapped, then proven in a Claude Code prototype before engineering wrote a line.

UX/UIPRODUCTAI PROTOTYPE
Read the dig report →

↙ live logic: tabs, countdown and state changes — built with Claude Code

Layer 01 — The AI stratum

AI is bedded in.
Judgment is mine.

Claude runs through every stage — chat, Claude Code, Figma MCP and custom skills — with ChatGPT and Gemini in the daily rotation. Here is exactly where AI sits, and where it doesn't.

Role
GOALS EDGE CASES CONTEXT 01Brief
C GPT GEM 02Explore
FIGMA CLAUDE CODE NEXT DRAW 02:14 03Build
1 2 3 SPACING 16STATE: CLAIMTIMER 00:00 REVIEWED 04Handoff
AI DOES
Claude interrogates the brief — edge cases, user goals, competitor context.
Claude leads; ChatGPT and Gemini add second and third takes on each direction.
Claude Code turns Figma flows into working HTML prototypes with real states and timing.
Figma MCP and Claude draft annotations and dev-ready specs.
I DECIDE
What the problem actually is — and what's out of scope.
Which direction fits the brand and the user. The rest get cut.
Every state, every edge case, and what “done” means.
Every spec, before engineering sees it.
NO-DIG ZONE
never automated
  • User interviews
  • Prioritisation
  • Final visual judgment

Tool strata — thickness = how much of the work it touches

ClaudePrimary · every stage
Chat · Claude Code · Figma MCP · custom skills
ChatGPTDaily rotation
GeminiDaily rotation
Midjourney · DALL·EOccasional · mood reference

Tools I've built with Claude

This site

Designer-directed, Claude-built, shipped to GitHub Pages in push sessions.

The Hunter

A React command centre wired to Gmail through MCP.

Central

Inbox triage that turns email into ClickUp tasks with Claude.

Studio

Custom Claude skills for Figma scripting and production.

Bedrock

You've hit bedrock.
Let's build on it.

Jeffreys Bay, South Africa · Remote worldwide · Open to relocate anywhere in South Africa